Commencement In-Action

Created a social media toolkit so grads were able to download templates to post their own photos on social media with CSUB branding. This toolkit also included Facebook and Twitter headers, as well as desktop wallpapers and graphics to share they were graduating from CSUB.

GRAPHICS/DOWNLOADABLES FOR GRADS

Reel Coverage

College of Social Sciences and Education (SSE) Recap | Fall Commencement 2024

14,366 Views

Watch time: 14 hr. 7 min. 8 sec.

610 interactions

Colleges of Arts and Humanities (AH), Business and Public Administration (BPA) and Natural Sciences, Mathematics and Engineering (NSME) | Fall Commencement 2024

17,972 views

18 hr. 45 min. 9 sec.

688 Interactions

School of Social Sciences and Education Recap

Undergrad Ceremony # 1 Recap

It’s not just in your imagination

Friends Forever

These Beautiful Things…

SOCIAL MEDIA

Created stories to post as reminders the week/day of commencement with maps to ceremony, check-in details, livestream link and more.

OTHER GRAPHICS/PROMO

GRAD CAP DECORATING CONTEST UPDATE

Commencement Grad Cap Contest Winner announcement (on Social media)

Social Media Stats: Overall Commencement Campaign

Commencement 2023 Stats, Social Media:

Spring Commencement Ceremonies: 

  • March 20, 2023 - Commencement season is almost here

    • Impressions: 7,406

    • Accounts reached: 5,970

    • Accounts engaged: 486

  • March 23, 2023 - `Runner Grad Day photo gallery

    • Impressions: 7,739

    • Accounts reached: 5,625

    • Accounts engaged: 649

  • April 18, 2023 - Cap and gown reminder

    • Impressions: 8,951

    • Accounts reached: 6,853

    • Accounts engaged: 953

  • May 1, 2023 - Commencement RSVP reminder with all info

    • Impressions: 11,209

    • Accounts reached: 8,504

    • Accounts engaged: 1,034

  • May 2, 2023 - Commencement grad cap contest

    • Plays: 8, 322 | Watch time: 10 hr. 7 min. 7 sec. 

    • Accounts reached: 5, 180

    • Reel interactions: 163

  • May 8, 2023 - We are a couple weeks away, ceremonies by the numbers

    • Impressions: 9, 086

    • Accounts reached: 6,671

    • Accounts engaged: 788

  • May 12, 2023 - Outstanding grads 

    • Impressions: 6,481

    • Accounts reached: 5,306

    • Accounts engaged: 295

  • May 17, 2023 - Black Graduation Recognition Ceremony

    • Impressions: 7,641

    • Accounts reached: 5,242

    • Accounts engaged: 572

  • May 18, 2023 - Grad profile recaps

    • Impressions: 9,972

    • Accounts reached: 7,193

    • Accounts engaged: 744

  • May 19, 2023 - Undergrad ceremony #1 - highlights {reel}

    • Plays: 15,723 

    • Watch time: 23 hr. 23 min. 57 sec. 

    • Reel interactions: 1,222

    • Accounts reached: 12, 106

  • May 19, 2023 - We’ll be reliving these moments (recap from first ceremony) {reel]

    • Plays: 11,625

    • Watch time: 28 hr. 30 min. 21 sec. 

    • Reel interactions: 688

    • Accounts reached: 8,181

  • May 19, 2023 - Graduate hooding and master’s ceremony recap {reel}

    • Plays: 13,928

    • Watch time: 20 hr. 19 min. 47 sec. 

    • Reel interactions: 892

    • Accounts reached: 10, 387

  • May 20, 2023 - Mini photo gallery from first day of ceremonies {photo}

    • Impressions: 12,547

    • Accounts reached: 9,354

    • Accounts engaged: 1,370

  • May 20, 2023 - Undergrad ceremony #2 - recap 

    • Plays: 10, 852

    • Watch time: 15 hr. 54 min. 47 sec. 

    • Accounts reached: 8,825

    • Reel Interactions: 778

  • May 22, 2023 - Don’t mind us, we’re still in our commencement era gallery {photos} 

    • Impressions: 8,370

    • Accounts reached: 5,711

    • Accounts engaged: 751

  • May 23, 2023 - Only Tuesday, Friday feeling thanks to our grads - graduate and master’s {photos}

    • Impressions: 8, 342

    • Accounts reached: 6,127

    • Accounts engaged: 909

  • May 24, 2023 - You can view the commencement gallery on Flickr {Reel}

    • Plays: 9,692

    • Watch time: 13 hr. 16 min. 2 sec. 

    • Accounts reached: 7,466

    • Reel interactions: 629

  • May 25, 2023 - Congratulations Class of 2023 - Full length recap {video} 

    • Plays: 9,710

    • Watch time: 38 hr. 54 min. 45 sec. 

    • Accounts reached: 7,957 

    • Reel interactions: 911

  • June 20, 2023 - Pride Month - Recap of Lavender Ceremony {photos}

    • Impressions: 7,481

    • Accounts reached: 5,379

    • Accounts engaged: 526

    • Post interactions: 544

Spring Overall Video Plays: 92, 399

Spring Overall Impressions: 105, 225

Spring Overall Engagement: 9, 077

Day of Commencement Stats - Facebook, Instagram and Twitter

Fall Commencement Ceremonies: 

  • October 3, 2023 - Fall commencement tickets officially open {photo} 

    • Impressions: 7,244

    • Accounts reached: 5,911

    • Accounts engaged: 466

  • November 15, 2023 - We are officially one month away from commencement {seamless carousel}

    • Impressions: 10,551

    • Accounts reached: 8,455

    • Accounts engaged: 539

  • December 6, 2023 - Grad profile - international student {Photo} 

    • Impressions: 6,350

    • Accounts reached: 5,488

    • Accounts engaged: 322

  • December 14, 2023 - Fall commencement is tomorrow night - Still time to celebrate 

    • Plays: 17.3k

    • Accounts reached: 7,593

    • Reel interactions: 356

  • December 15, 2023 - Grad story - Emily Rodriguez

    • Impressions: 11,638

    • Accounts reached: 9,778

    • Accounts engaged: 690

  • December 15, 2023 - First ceremony is just hours away

    • Impressions: 11,583

    • Accounts reached: 9,842

    • Accounts engaged: 674

    • Post interactions: 719

  • December 15, 2023 - “It’s time” Mariah Carey trending audio {reel}

    • Initial plays: 11,630

    • Plays: 22,098

    • Replays: 10,468

    • Watch time: 18 hr. 25 min.10 sec. 

    • Accounts reached: 9,491

    • Reel interactions: 729

  • December 16, 2023 - Go out there and change the world recap {reel}

    • Plays: 24,806

    • Initial plays: 14,585

    • Replays: 10,221

    • Watch time: 26 hr. 20 min. 50 sec. 

    • Reel interactions: 929

    • Accounts reached: 12,452

  • December 18, 2023 - “Capture it, remember it…” {seamless carousel - photos}

    • Accounts reached: 8,897

    • Accounts engaged: 599

    • Impressions: 10,694

Fall Overall Video Plays: 53, 736

Fall Overall Impressions: 58,060

Fall Overall Engagement: 3,290

Commencement Social Media Stats: Instagram

Spring 2024 Commencement: 

  • Feb. 7, 2024 - In a few months, this could be YOU! Commencement team is sending out emails with graduation applications {carousel of a few photos}

    • Impressions: 9,405

    • Accounts reached: 7,169

    • Accounts engaged: 737

  • Feb. 28, 2024 - It’s commencement season once again 

    • Impressions: 7,164

    • Accounts reached: 5,597

    • Accounts engaged: 544

  • March 7, 2024 - `Runner Grad Day {Seamless carousel - photos}

    • Impressions: 8,255

    • Accounts reached: 6,340

    • Accounts engaged: 497

  • March 15, 2024 - Social media downloads are available for grads {Seamless carousel - photos}

    • Impressions: 8,391

    • Accounts reached: 6,286

    • Accounts engaged: 657

  • April 16, 2024 - RSVP deadline for commencement reminder {carousel - a few photos}

    • Impressions: 10,566

    • Accounts reached: 8,106

    • Accounts engaged: 872

  • April 26, 2024 - Just a few weeks away from commencement - Check your email, grads {Carousel, a few photos} 

    • Impressions: 10,533

    • Accounts reached: 7,673

    • Accounts engaged: 947

  • May 3 - Grad profile - Haydee Barahona {Carousel of photos}

    • Impressions: 8,993

    • Accounts reached: 6,797

    • Accounts engaged: 679

  • May 6, 2024 - The first weekly commencement email went out - check your email, grads! {Carousel of photos}

    • Impressions: 9,557

    • Accounts reached: 7,276

    • Accounts engaged: 740

  • May 7, 2024 - Grad profile - Emmanuel Ntui {single photo}

    • Impressions: 5,337

    • Accounts reached: 4,514

    • Accounts engaged: 286

  • May 10, 2024 - Spring commencement is exactly one week away! A few reminders for things {Reel}

    • Plays: 12,286

    • Initial plays: 6,634

    • Watch time: 21 hr. 22 min. 24 sec. 

    • Replays: 5,652

    • Accounts reached: 5,637

    • Reel interactions: 446

  • May 13, 2024 - Outstanding grads announcement {carousel, a few photos}

    • Impressions: 4,636

    • Accounts reached: 3,618

    • Accounts engaged: 324

  • May 15, 2024 - There’s still time to decorate your grad cap and participate in our contest

    • Plays: 8,825

    • Watch time: 5 hr. 41 min. 5 sec. 

    • Initial plays: 4,669

    • Replays: 4,156

    • Accounts reached: 3,159

  • May 16, 2024 - Grad profile, Alondra Avila Santana w/recap of the others featured {carousel, a few photos}

    • Impressions: 9,646

    • Accounts reached: 8,000

    • Accounts engaged: 1,122

    • Post interactions: 1,094

  • May 17, 2024 - Undergrad #1 - School of Social Sciences and Education Recap {REEL}

    • Plays: 12.8k

    • Initial plays: 6,687

    • Replays: 6,158

    • Watch time: 9 hr. 0 min. 25 sec. 

    • Accounts reached: 4,734

    • Reel interactions: 334

  • May 17, 2024 - Undergrad #1- Imagination {Willy Wonka} song and SSE Recap {REEL}

    • Plays: 22,712

    • Initial plays: 12,984

    • Replays: 9,728

    • Watch time: 30 hr. 30 min. 42 sec.

    • Accounts reached: 9,492

    • Reel interactions: 1,050

Overall video plays: 103,123 

Overall impressions: 92, 483

Overall engagement: 7, 405