Commencement In-Action
Created a social media toolkit so grads were able to download templates to post their own photos on social media with CSUB branding. This toolkit also included Facebook and Twitter headers, as well as desktop wallpapers and graphics to share they were graduating from CSUB.
GRAPHICS/DOWNLOADABLES FOR GRADS
Reel Coverage
College of Social Sciences and Education (SSE) Recap | Fall Commencement 2024
14,366 Views
Watch time: 14 hr. 7 min. 8 sec.
610 interactions
Colleges of Arts and Humanities (AH), Business and Public Administration (BPA) and Natural Sciences, Mathematics and Engineering (NSME) | Fall Commencement 2024
17,972 views
18 hr. 45 min. 9 sec.
688 Interactions
School of Social Sciences and Education Recap
Undergrad Ceremony # 1 Recap
It’s not just in your imagination
Friends Forever
These Beautiful Things…
SOCIAL MEDIA
Created stories to post as reminders the week/day of commencement with maps to ceremony, check-in details, livestream link and more.
OTHER GRAPHICS/PROMO
GRAD CAP DECORATING CONTEST UPDATE
Commencement Grad Cap Contest Winner announcement (on Social media)
Social Media Stats: Overall Commencement Campaign
Commencement 2023 Stats, Social Media:
Spring Commencement Ceremonies:
March 20, 2023 - Commencement season is almost here
Impressions: 7,406
Accounts reached: 5,970
Accounts engaged: 486
March 23, 2023 - `Runner Grad Day photo gallery
Impressions: 7,739
Accounts reached: 5,625
Accounts engaged: 649
April 18, 2023 - Cap and gown reminder
Impressions: 8,951
Accounts reached: 6,853
Accounts engaged: 953
May 1, 2023 - Commencement RSVP reminder with all info
Impressions: 11,209
Accounts reached: 8,504
Accounts engaged: 1,034
May 2, 2023 - Commencement grad cap contest
Plays: 8, 322 | Watch time: 10 hr. 7 min. 7 sec.
Accounts reached: 5, 180
Reel interactions: 163
May 8, 2023 - We are a couple weeks away, ceremonies by the numbers
Impressions: 9, 086
Accounts reached: 6,671
Accounts engaged: 788
May 12, 2023 - Outstanding grads
Impressions: 6,481
Accounts reached: 5,306
Accounts engaged: 295
May 17, 2023 - Black Graduation Recognition Ceremony
Impressions: 7,641
Accounts reached: 5,242
Accounts engaged: 572
May 18, 2023 - Grad profile recaps
Impressions: 9,972
Accounts reached: 7,193
Accounts engaged: 744
May 19, 2023 - Undergrad ceremony #1 - highlights {reel}
Plays: 15,723
Watch time: 23 hr. 23 min. 57 sec.
Reel interactions: 1,222
Accounts reached: 12, 106
May 19, 2023 - We’ll be reliving these moments (recap from first ceremony) {reel]
Plays: 11,625
Watch time: 28 hr. 30 min. 21 sec.
Reel interactions: 688
Accounts reached: 8,181
May 19, 2023 - Graduate hooding and master’s ceremony recap {reel}
Plays: 13,928
Watch time: 20 hr. 19 min. 47 sec.
Reel interactions: 892
Accounts reached: 10, 387
May 20, 2023 - Mini photo gallery from first day of ceremonies {photo}
Impressions: 12,547
Accounts reached: 9,354
Accounts engaged: 1,370
May 20, 2023 - Undergrad ceremony #2 - recap
Plays: 10, 852
Watch time: 15 hr. 54 min. 47 sec.
Accounts reached: 8,825
Reel Interactions: 778
May 22, 2023 - Don’t mind us, we’re still in our commencement era gallery {photos}
Impressions: 8,370
Accounts reached: 5,711
Accounts engaged: 751
May 23, 2023 - Only Tuesday, Friday feeling thanks to our grads - graduate and master’s {photos}
Impressions: 8, 342
Accounts reached: 6,127
Accounts engaged: 909
May 24, 2023 - You can view the commencement gallery on Flickr {Reel}
Plays: 9,692
Watch time: 13 hr. 16 min. 2 sec.
Accounts reached: 7,466
Reel interactions: 629
May 25, 2023 - Congratulations Class of 2023 - Full length recap {video}
Plays: 9,710
Watch time: 38 hr. 54 min. 45 sec.
Accounts reached: 7,957
Reel interactions: 911
June 20, 2023 - Pride Month - Recap of Lavender Ceremony {photos}
Impressions: 7,481
Accounts reached: 5,379
Accounts engaged: 526
Post interactions: 544
Spring Overall Video Plays: 92, 399
Spring Overall Impressions: 105, 225
Spring Overall Engagement: 9, 077
Day of Commencement Stats - Facebook, Instagram and Twitter
Fall Commencement Ceremonies:
October 3, 2023 - Fall commencement tickets officially open {photo}
Impressions: 7,244
Accounts reached: 5,911
Accounts engaged: 466
November 15, 2023 - We are officially one month away from commencement {seamless carousel}
Impressions: 10,551
Accounts reached: 8,455
Accounts engaged: 539
December 6, 2023 - Grad profile - international student {Photo}
Impressions: 6,350
Accounts reached: 5,488
Accounts engaged: 322
December 14, 2023 - Fall commencement is tomorrow night - Still time to celebrate
Plays: 17.3k
Accounts reached: 7,593
Reel interactions: 356
December 15, 2023 - Grad story - Emily Rodriguez
Impressions: 11,638
Accounts reached: 9,778
Accounts engaged: 690
December 15, 2023 - First ceremony is just hours away
Impressions: 11,583
Accounts reached: 9,842
Accounts engaged: 674
Post interactions: 719
December 15, 2023 - “It’s time” Mariah Carey trending audio {reel}
Initial plays: 11,630
Plays: 22,098
Replays: 10,468
Watch time: 18 hr. 25 min.10 sec.
Accounts reached: 9,491
Reel interactions: 729
December 16, 2023 - Go out there and change the world recap {reel}
Plays: 24,806
Initial plays: 14,585
Replays: 10,221
Watch time: 26 hr. 20 min. 50 sec.
Reel interactions: 929
Accounts reached: 12,452
December 18, 2023 - “Capture it, remember it…” {seamless carousel - photos}
Accounts reached: 8,897
Accounts engaged: 599
Impressions: 10,694
Fall Overall Video Plays: 53, 736
Fall Overall Impressions: 58,060
Fall Overall Engagement: 3,290
Commencement Social Media Stats: Instagram
Spring 2024 Commencement:
Feb. 7, 2024 - In a few months, this could be YOU! Commencement team is sending out emails with graduation applications {carousel of a few photos}
Impressions: 9,405
Accounts reached: 7,169
Accounts engaged: 737
Feb. 28, 2024 - It’s commencement season once again
Impressions: 7,164
Accounts reached: 5,597
Accounts engaged: 544
March 7, 2024 - `Runner Grad Day {Seamless carousel - photos}
Impressions: 8,255
Accounts reached: 6,340
Accounts engaged: 497
March 15, 2024 - Social media downloads are available for grads {Seamless carousel - photos}
Impressions: 8,391
Accounts reached: 6,286
Accounts engaged: 657
April 16, 2024 - RSVP deadline for commencement reminder {carousel - a few photos}
Impressions: 10,566
Accounts reached: 8,106
Accounts engaged: 872
April 26, 2024 - Just a few weeks away from commencement - Check your email, grads {Carousel, a few photos}
Impressions: 10,533
Accounts reached: 7,673
Accounts engaged: 947
May 3 - Grad profile - Haydee Barahona {Carousel of photos}
Impressions: 8,993
Accounts reached: 6,797
Accounts engaged: 679
May 6, 2024 - The first weekly commencement email went out - check your email, grads! {Carousel of photos}
Impressions: 9,557
Accounts reached: 7,276
Accounts engaged: 740
May 7, 2024 - Grad profile - Emmanuel Ntui {single photo}
Impressions: 5,337
Accounts reached: 4,514
Accounts engaged: 286
May 10, 2024 - Spring commencement is exactly one week away! A few reminders for things {Reel}
Plays: 12,286
Initial plays: 6,634
Watch time: 21 hr. 22 min. 24 sec.
Replays: 5,652
Accounts reached: 5,637
Reel interactions: 446
May 13, 2024 - Outstanding grads announcement {carousel, a few photos}
Impressions: 4,636
Accounts reached: 3,618
Accounts engaged: 324
May 15, 2024 - There’s still time to decorate your grad cap and participate in our contest
Plays: 8,825
Watch time: 5 hr. 41 min. 5 sec.
Initial plays: 4,669
Replays: 4,156
Accounts reached: 3,159
May 16, 2024 - Grad profile, Alondra Avila Santana w/recap of the others featured {carousel, a few photos}
Impressions: 9,646
Accounts reached: 8,000
Accounts engaged: 1,122
Post interactions: 1,094
May 17, 2024 - Undergrad #1 - School of Social Sciences and Education Recap {REEL}
Plays: 12.8k
Initial plays: 6,687
Replays: 6,158
Watch time: 9 hr. 0 min. 25 sec.
Accounts reached: 4,734
Reel interactions: 334
May 17, 2024 - Undergrad #1- Imagination {Willy Wonka} song and SSE Recap {REEL}
Plays: 22,712
Initial plays: 12,984
Replays: 9,728
Watch time: 30 hr. 30 min. 42 sec.
Accounts reached: 9,492
Reel interactions: 1,050
May 17, 2024 - Undergrad #2 Recap - Goodbye textbooks, hello real world {REEL}
Plays: 16.4k
Initial plays: 8,840
Replays: 7, 620
Watch time: 20 hr. 46 min. 47 sec.
Reel interactions: 552
Accounts reached: 6,363
May 18, 2024 - Graduation Vitamin C clip, Undergrad and Grad ceremonies {REEL}
Plays: 14.3k
Initial plays: 7,738
Replays: 6,653
Watch time: 18 hr. 54 min. 47 sec.
Reel interactions: 586
Accounts reached: 6,155
May 18, 2024 - Graduate Hooding and Credential Ceremony Recap {REEL}
Plays: 15.8k
Initial plays: 8,779
Replays: 7,032
Watch time: 13 hr. 41 min. 15 sec.
Reel interactions: 602
Accounts reached: 6,223
Overall video plays: 103,123
Overall impressions: 92, 483
Overall engagement: 7, 405